How do I know if a Gucci hat is real?

To know if a Gucci hat is real, examine the label. Every hat produced by the Italian luxury fashion house has a label made of the same material as the rest of the headwear. It should say "Gucci" in the correct font and show the phrase "Made in Italy" below. The back of the label will usually have a serial number that you can authenticate through Gucci's online customer service or at a Gucci boutique. On 1stDibs, find a variety of expertly vetted Gucci hats.